With health insurance leadership experience across Government and Individual insurance programs, Keitha is a voice of the customer through strategic business development and metrics-driven process improvement in health insurance and managed care. An articulate interpreter of the complexities of today’s healthcare environment, she navigates fluidly from strategy to execution and from the big picture to day-to-operations. Keitha’s natural aptitude for numerical analysis as well as her skill in understanding others’ perspectives are the drivers of her legacy of achievement.
Keitha’s extensive Medicare expertise includes product and new market development, beneficiary sales and retention, and CMS star ratings improvement initiatives. Prior to consulting, Keitha served over 20 years in the health insurance industry. As a sales and marketing executive, she drove successful product suites and distribution channels, leading sustainable organic and new product growth in Medicare, Individual, Small Group, and Federal Employee Program markets.
In other roles, Keitha directed provider service teams and medical management implementation. She also led the evaluation and preparation for converting a major non-profit health plan company to a publicly traded one. Keitha began her healthcare career as a Public Information Officer for the Virginia Department of Health.
Keitha received an MBA in Finance from Radford University and a BA in Communications from Virginia Tech.